Analysis of the Electronic Cigarettes Market Essay -- E-cigarette Marke

Introduction This report explores E-cigarettes. First, it introduces E-cigarettes, their market information, and their special characteristics. Second, the report will state their market structure, market competitions and government regulations. Then, the report will explain why E-cigarettes should be normal goods and how the suppliers could increase demand. Next, the report will analyse the development of this market, its opportunities for new entry and whether it is sensible to open a new business. Finally, it will make the conclusion about them. The report will introduce what is E-cigarette first. Introduction of E-cigarettes In 2003, E-cigarettes were developed in Beijing, China by a 52 years old pharmacist, inventor and smoker named Hon Lik. (The Consumer Advocates for Smoke-free Alternatives Association, n. d.). According to Knight (2013), ‘E-cigarettes look like real cigarettes and usually consist of a battery, a cartridge containing nicotine (the addictive ingredient in tobacco), a solution of propylene glycol or glycerine mixed with water, and an atomiser (a device that turns the nicotine solution into a fine mist or vapour)’. Then, the report will state the market of E-cigarettes in details. Market details of electronic cigarettes In this part, it will talk about geographical location first and describe some special characteristics of E-cigarettes. The report will state them through key facts about E-cigarettes. About the geographical location, the report concentrates on China because it is the origin of E-cigarette, and there are many Chinese smokers which will be mentioned below. According to Centres for Disease Control and Prevention (2013), smoking is harmful for almost each organ and causes many dis... ...lth Guide, (n. d.). Electronic Cigarette and Its Advantages. (Accessed 14/11/2013) http://www.healthguidance.org/entry/11595/1/Electronic-Cigarette-and-Its-Advantages.html R. Lipsey & A. Chrystal, (2011). Economics Twelfth Edition. Oxford: Oxford University Press. S. Simon, (2013). Study Compares E-Cigarettes to Quit-Smoking Aids. (Accessed 14/11/2013) http://www.cancer.org/cancer/news/studycomparese-cigarettestoquit-smokingaids. The Consumer Advocates for Smoke-free Alternatives Association, (n. d.). E-cigarette History. (Accessed 14/11/2013) http://casaa.org/E-cigarette_History.html. Vapestick, (n. d.). E-cigarettes The Perfect Tobacco Cigarette Replacement. (Accessed 17/11/2013) http://www.vapestick.co.uk/cigarette-replacement.html. Wise Geek, (n. d.). What Is Market Share? . (Accessed 19/11/2013) http://www.wisegeek.org/what-is-market-share.htm.